Pay - Per - Click Advertising (PPC)

Pay-Per-Click (PPC) advertising is an online marketing technique in which the advertisers pay for every webpage click on their ad. It is a form of purchasing website visits instead of receiving them naturally. PPC is prominently used in search engines (e.g., Google Ads and Bing Ads) and social media (e.g., Facebook Ads, Instagram Ads, and LinkedIn Ads).